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In this photo taken Saturday, April 15, 2017, Salome Sigurjonsdottir, 10, tests a voice-controlled television in an electronics store in Reykjavik. Sales assistant Einar Dadi said none of his TVs understood Icelandic. The revered Icelandic language, seen by many as a source of identity and pride, is being undermined by the widespread use of English both for mass tourism and in the voice-controlled artificial intelligence devices coming into vogue. (AP Photo/Egill Bjarnason)

In this photo taken Saturday, April 15, 2017, Salome Sigurjonsdottir, 10, tests a voice-controlled television in an electronics store in Reykjavik. Sales assistant Einar Dadi said none of his TVs understood Icelandic. The revered Icelandic language, seen by many as a source of identity and pride, is being undermined by the widespread use of English both for mass tourism and in the voice-controlled artificial intelligence devices coming into vogue. (AP Photo/Egill Bjarnason)

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