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In this Saturday, May 20, 2017, photo, boxes of the Aldi food market chain's Millville Raisin Bran are on display in a purple box similar to the versions made by Kellogg and Post, at an Aldi store in New York. Stocking shelves with store brands is a big part of how discounters keep costs down. (AP Photo/Candice Choi)

In this Saturday, May 20, 2017, photo, boxes of the Aldi food market chain's Millville Raisin Bran are on display in a purple box similar to the versions made by Kellogg and Post, at an Aldi store in New York. Stocking shelves with store brands is a big part of how discounters keep costs down. (AP Photo/Candice Choi)

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