People shop at an open air market in Fontainebleau, south of Paris, France, on Feb. 2, 2024. The French government has announced a new rule that will require stores to tell customers when a product becomes smaller but its price stays the same or increases. This practice, known as shrinkflation, will need to be clearly communicated to shoppers under the rule that takes effect on July 1. The common but often-criticized practice has become an international phenomenon and buzzword. Consumer watchdogs have welcomed the new rule. (AP Photo/Thibault Camus, File)
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