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In this April 17, 2019, file photo, online customer reviews for a product are displayed on a computer in New York. The Federal Trade Commission on Friday, June 30, 2023, proposed a new rule that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more. The FTC noted that it already considers fake reviews and other deceptive actions to be unlawful — but that the new bans “may increase deterrence against these practices,” allow for civil penalties and help get financial compensation to victims, the agency said. (AP Photo/Jenny Kane, File)

In this April 17, 2019, file photo, online customer reviews for a product are displayed on a computer in New York. The Federal Trade Commission on Friday, June 30, 2023, proposed a new rule that would ban paying for reviews, suppressing honest reviews, selling fake social media engagement and more. The FTC noted that it already considers fake reviews and other deceptive actions to be unlawful — but that the new bans “may increase deterrence against these practices,” allow for civil penalties and help get financial compensation to victims, the agency said. (AP Photo/Jenny Kane, File)

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