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FILE - Scarlett Johansson attends the Golden Heart Awards, Oct. 16, 2023, in New York. Research shows that chatbots and fake social media accounts get more engagement when they have female personas because people are more likely to view women as warm and approachable, and to see chatbots with female personas as more human than those posing as male. Johansson declined OpenAI CEO Sam Altman's request to voice the ChatGPT AI program and threatened to sue when the company went with what she called an “eerily similar” voice. OpenAI put the new voice on hold. (Photo by Evan Agostini/Invision/AP, File)

FILE - Scarlett Johansson attends the Golden Heart Awards, Oct. 16, 2023, in New York. Research shows that chatbots and fake social media accounts get more engagement when they have female personas because people are more likely to view women as warm and approachable, and to see chatbots with female personas as more human than those posing as male. Johansson declined OpenAI CEO Sam Altman's request to voice the ChatGPT AI program and threatened to sue when the company went with what she called an “eerily similar” voice. OpenAI put the new voice on hold. (Photo by Evan Agostini/Invision/AP, File)

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