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FILE - This combo of file photos shows the Apple and Facebook logos. Facebook is again pushing back on new Apple privacy rules for its mobile devices, this time saying the social media giant is standing up for small businesses in full page newspaper ads. In ads that ran in The New York Times, The Wall Street Journal and other national newspapers, Facebook said Apple's new rules “limit businesses ability to run personalized ads and reach their customers effectively." (AP Photo/File)

FILE - This combo of file photos shows the Apple and Facebook logos. Facebook is again pushing back on new Apple privacy rules for its mobile devices, this time saying the social media giant is standing up for small businesses in full page newspaper ads. In ads that ran in The New York Times, The Wall Street Journal and other national newspapers, Facebook said Apple's new rules “limit businesses ability to run personalized ads and reach their customers effectively." (AP Photo/File)

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