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This image from video provided by Butterball shows a scene from one of two new TV ads the company is launching. Trying to get the word out that Butterball makes more than just the big bird on Thanksgiving Day, the company is launching the ads that showcase its range of products from turkey sausage to turkey burgers and focus on people who love the lean protein. (AP Photo/Butterball)

This image from video provided by Butterball shows a scene from one of two new TV ads the company is launching. Trying to get the word out that Butterball makes more than just the big bird on Thanksgiving Day, the company is launching the ads that showcase its range of products from turkey sausage to turkey burgers and focus on people who love the lean protein. (AP Photo/Butterball)

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