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ADVANCE FOR USE SATURDAY, JAN. 28 - FILE - In this Jan. 21, 2014 file photo, Jack Swarbrick, left, Notre Dame Vice President and Director of Athletics, left, and Kevin Plank, CEO of Under Armour, hold up a jersey during a news conference to announce that the apparel company will outfit the university's athletic teams in South Bend, Ind. In its 21st year, the Baltimore-based company says it may never overtake its biggest competition — Nike remains far and away the leader — in numbers of schools signed. Nor does it say it needs to. Rather, the company insists it can succeed with a targeted approach based on identifying the most suitable partners — and geography plays a significant role. (AP Photo/Joe Raymond, File)

ADVANCE FOR USE SATURDAY, JAN. 28 - FILE - In this Jan. 21, 2014 file photo, Jack Swarbrick, left, Notre Dame Vice President and Director of Athletics, left, and Kevin Plank, CEO of Under Armour, hold up a jersey during a news conference to announce that the apparel company will outfit the university's athletic teams in South Bend, Ind. In its 21st year, the Baltimore-based company says it may never overtake its biggest competition — Nike remains far and away the leader — in numbers of schools signed. Nor does it say it needs to. Rather, the company insists it can succeed with a targeted approach based on identifying the most suitable partners — and geography plays a significant role. (AP Photo/Joe Raymond, File)

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