This Monday, June 24, 2019 photo shows Mountain Dew items that are on display in an exhibit dedicated to Mountain Dew and its origins in Tennessee at the Museum of East Tennessee History in Knoxville, Tenn. Mountain Dew _ now the country's third most popular soft drink _ began because two Knoxville brothers needed a tasty mixer for their bourbon. A new exhibit at the Museum of East Tennessee History, 601 S. Gay St., traces Mountain Dew's regional roots and cultural connections. "It'll Tickle Yore Innards!": A (Hillbilly) History of Mountain Dew" runs through Jan. 20. (Brianna Paciorka/Knoxville News Sentinel via AP)
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