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In this Friday, Nov. 16, 2018, photo, ornaments, including one with the likeness of Bullseye, the Target mascot, hang from a display at a Target store in Bridgewater, N.J. Shoppers are spending freely heading into the holidays, but heavy investments and incentives like free shipping by retailers are giving Wall Street pause. Target Inc., Kohl's Corp., Best Buy Co. and TJX Cos. all reported strong sales at stores opened at least a year. (AP Photo/Julio Cortez)

In this Friday, Nov. 16, 2018, photo, ornaments, including one with the likeness of Bullseye, the Target mascot, hang from a display at a Target store in Bridgewater, N.J. Shoppers are spending freely heading into the holidays, but heavy investments and incentives like free shipping by retailers are giving Wall Street pause. Target Inc., Kohl's Corp., Best Buy Co. and TJX Cos. all reported strong sales at stores opened at least a year. (AP Photo/Julio Cortez)

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