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FILE - In this Sept. 24, 2017, file photo, fans watch during the second half of an NFL football game between the Buffalo Bills and the Denver Broncos at New Era Field in Orchard Park, N.Y The Buffalo Bills’ home has a new name: Highmark Stadium, Tuesday, March 30, 2021. The newly rebranded health insurer, Highmark BlueCross, BlueShield of Western New York, has purchased the naming rights for what was simply known as Bills Stadium last season.  (AP Photo/Jeffrey T. Barnes, File)

FILE - In this Sept. 24, 2017, file photo, fans watch during the second half of an NFL football game between the Buffalo Bills and the Denver Broncos at New Era Field in Orchard Park, N.Y The Buffalo Bills’ home has a new name: Highmark Stadium, Tuesday, March 30, 2021. The newly rebranded health insurer, Highmark BlueCross, BlueShield of Western New York, has purchased the naming rights for what was simply known as Bills Stadium last season. (AP Photo/Jeffrey T. Barnes, File)

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