In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, shoots a Snapchat video, reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, with Second City actors Martin Morrow, foreground, Tien Tran, left, and Julie Marchiano, at the ArcLight Cinema in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The Bulls rank second to the Los Angeles Lakers among major North American sports franchises with 23 million social media followers. (AP Photo/Charles Rex Arbogast)
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