In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, left, looks at a video take with co-director Billy Bungeroth, center, and Luka Dukich while shooting a daylong Snapchat video, reenacting several scenes from the Chicago based movie Ferris Bueller's Day Off, in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The Bulls rank second to the Los Angeles Lakers among major North American sports franchises with 23 million social media followers. (AP Photo/Charles Rex Arbogast)
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