In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, shoots a Snapchat video, reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, with Second City actor Martin Morrow, right, at the ArcLight Cinema in Chicago. The NBA, including team and player accounts, has about 1.3 billion likes and followers over various social media platforms. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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