In this Monday, Feb. 6, 2017, photo the Chicago Bulls' mascot Benny the Bull, begins his daylong Snapchat video quest by reenacting a scene from the Chicago based movie Ferris Bueller's Day Off, at the United Center in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day. The team Tweets the link and the crew heads to the next location while fans tuning in wonder what Benny will do next. (AP Photo/Charles Rex Arbogast)
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