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This publicity photo released by Paramount Pictures shows Channing Tatum, left, as Duke and Dwayne Johnson as Roadblock in a scene from the film, "G.I. Joe: Retaliation." Since the popularity of the “Transformers” franchise, Hollywood has increasingly turned to Hasbro toys like “G.I. Joe” and “Battleship” to capitalize on their familiar brands, even though crafting an actual story based on kid playthings requires more than a little assembly.  (AP Photo/Paramount Pictures, Jaimie Trueblood)

This publicity photo released by Paramount Pictures shows Channing Tatum, left, as Duke and Dwayne Johnson as Roadblock in a scene from the film, "G.I. Joe: Retaliation." Since the popularity of the “Transformers” franchise, Hollywood has increasingly turned to Hasbro toys like “G.I. Joe” and “Battleship” to capitalize on their familiar brands, even though crafting an actual story based on kid playthings requires more than a little assembly. (AP Photo/Paramount Pictures, Jaimie Trueblood)

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