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Varieties of the new Apple Watch are on display in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. Pre-orders for the Apple Watch start April 10. The device costs $349 for a base model, while a luxury gold version will go for $10,000. (AP Photo/Eric Risberg)

Varieties of the new Apple Watch are on display in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. Pre-orders for the Apple Watch start April 10. The device costs $349 for a base model, while a luxury gold version will go for $10,000. (AP Photo/Eric Risberg)

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