This Friday, Jan. 26, 2018, photo shows a road sign welcoming drivers to Vermont in Wells River, Vt., on the New Hampshire border. Vermont officials are hoping a new program that would use cutting-edge, targeted marketing and a host of incentives, both economic and emotional, can attract new people to live in the Green Mountain State, helping to alleviate what is fast becoming a chronic labor shortage caused by a stagnant, aging population. (AP Photo/Lisa Rathke)
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