This undated still provided by GoDaddy, shows a frame grab from the company's 2014 Super Bowl XLVIII Ad. Advertisers that have traditionally focused on skimpily clad models and lowest-common denominator humor are promising more sedate ads in 2014. The changes come as advertisers seek to get the most out of the estimated $4 million that ads cost during Super Bowl XLVIII. (AP Photo/GoDaddy)
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