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In this Jan. 20, 2009 file photo, nurses in the Hello Kitty-designed maternity ward at the Hau Sheng Hospital checks on the newborns in the southern Taiwan city of Chunghua. The hospital, located 95 miles (150 kilometers) south of Taipei, is full of Hello Kitty bedding, reflecting its owner's belief that mothers and their newborns will be soothed by the well-known Hello Kitty ambiance. On Saturday, Nov. 1, 2014 fans around the world celebrate the 40th anniversary of this global icon of "cute-cool." That is, Hello Kitty. (AP Photo/Wally Santana, File)

In this Jan. 20, 2009 file photo, nurses in the Hello Kitty-designed maternity ward at the Hau Sheng Hospital checks on the newborns in the southern Taiwan city of Chunghua. The hospital, located 95 miles (150 kilometers) south of Taipei, is full of Hello Kitty bedding, reflecting its owner's belief that mothers and their newborns will be soothed by the well-known Hello Kitty ambiance. On Saturday, Nov. 1, 2014 fans around the world celebrate the 40th anniversary of this global icon of "cute-cool." That is, Hello Kitty. (AP Photo/Wally Santana, File)

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