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In this Jan. 29, 2008 file photo, Mike San Miguel, of La Verne, Calif., checks out the Super Bowl merchandise in the Arizona Highways retail store at Phoenix Sky Harbor International Airport before catching a flight.  Broadway producers, merchants and restaurateurs may not see the profits they hope will come with the Super Bowl visiting New York as fans will more likely spend their money on NFL branded merchandise and events.  (AP Photo/Ross D. Franklin, File)

In this Jan. 29, 2008 file photo, Mike San Miguel, of La Verne, Calif., checks out the Super Bowl merchandise in the Arizona Highways retail store at Phoenix Sky Harbor International Airport before catching a flight. Broadway producers, merchants and restaurateurs may not see the profits they hope will come with the Super Bowl visiting New York as fans will more likely spend their money on NFL branded merchandise and events. (AP Photo/Ross D. Franklin, File)

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