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This handout photo provided by the National Portrait Gallery, taken in 1950, shows Marlon Brando. Curators at the National Portrait Gallery want to know what it means to be cool. They have been studying the uniquely American concept of “cool” and how it became a global export, and the museum now is bringing together 100 photographs of people who helped create the idea of “cool” as a name for rebellion, self-expression, charisma, edge and mystery. It includes musicians, actors, singers, athletes, comedians, activists and writers as photographed by Richard Avedon, Annie Leibovitz and others. (AP Photo/National Portrait Gallery )

This handout photo provided by the National Portrait Gallery, taken in 1950, shows Marlon Brando. Curators at the National Portrait Gallery want to know what it means to be cool. They have been studying the uniquely American concept of “cool” and how it became a global export, and the museum now is bringing together 100 photographs of people who helped create the idea of “cool” as a name for rebellion, self-expression, charisma, edge and mystery. It includes musicians, actors, singers, athletes, comedians, activists and writers as photographed by Richard Avedon, Annie Leibovitz and others. (AP Photo/National Portrait Gallery )

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