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In this photo released by the International Olympic Committee (IOC), IOC President Thomas Bach, right, and Chairman and CEO of Comcast Corporation Brian L. Roberts pose for a photograph as they sign an agreement to secure the U.S. broadcast rights to the Olympics through to 2032 for NBC Universal, in Lausanne, Switzerland, Wednesday, May 7, 2014. NBC secured the U.S. broadcast rights to the Olympics through 2032 on Wednesday in a record six-games deal worth $7.75 billion. NBC already holds the rights through the 2020 Olympics in a four-games deal signed in 2011 for $4.38 billion. (AP Photo/Arnaud Meylan)

In this photo released by the International Olympic Committee (IOC), IOC President Thomas Bach, right, and Chairman and CEO of Comcast Corporation Brian L. Roberts pose for a photograph as they sign an agreement to secure the U.S. broadcast rights to the Olympics through to 2032 for NBC Universal, in Lausanne, Switzerland, Wednesday, May 7, 2014. NBC secured the U.S. broadcast rights to the Olympics through 2032 on Wednesday in a record six-games deal worth $7.75 billion. NBC already holds the rights through the 2020 Olympics in a four-games deal signed in 2011 for $4.38 billion. (AP Photo/Arnaud Meylan)

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