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A young collector mouths a World Cup sticker while he contemplates a trade at a trading place outside the Pacaembu stadium in Sao Paulo, Brazil, Saturday, May 10, 2014. Brazil led all countries in sticker sales during the 2010 World Cup and this time numbers are already better than they were four years ago, according to the FIFA-picked company in charge of the album, Italy-based Panini. The stickers are sold in more than 100 nations, with South America being the top market. (AP Photo/Andre Penner)

A young collector mouths a World Cup sticker while he contemplates a trade at a trading place outside the Pacaembu stadium in Sao Paulo, Brazil, Saturday, May 10, 2014. Brazil led all countries in sticker sales during the 2010 World Cup and this time numbers are already better than they were four years ago, according to the FIFA-picked company in charge of the album, Italy-based Panini. The stickers are sold in more than 100 nations, with South America being the top market. (AP Photo/Andre Penner)

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