National Edition News cover for February 1, 2015 - Ads may use ‘guerrilla’ means at Super Bowl: Rather than debuting with racy ads, as some other advertisers have done in the past, Wix.com went for nonedgy laughs with an ad that shows retired football players coming up with funny fictional businesses, such as Brett Favre inventing a charcuteries business called "Favre and Carve." (Associated Press/Wix.com)
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