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Arnold Schwarzenegger, who admitted taking steroids, shows off for a Cannes Film Festival audience in 1977 when his documentary film "Pumping Iron" was presented. His Hollywood success helped establish a new entertainment formula: More cartoonish beef, more profit. (Associated Press)

Arnold Schwarzenegger, who admitted taking steroids, shows off for a Cannes Film Festival audience in 1977 when his documentary film "Pumping Iron" was presented. His Hollywood success helped establish a new entertainment formula: More cartoonish beef, more profit. (Associated Press)

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