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ASSOCIATED PRESS An Emirati man looks at a lingerie display as he passes in front of Frederick's of Hollywood at a shopping mall in Abu Dhabi, United Arab Emirates. The lingerie retailer chose the Emirates for the launch of its first international store. In only a few short years, this desert country has emerged as an unlikely first port of call for retailers looking to test their brands overseas.

ASSOCIATED PRESS An Emirati man looks at a lingerie display as he passes in front of Frederick's of Hollywood at a shopping mall in Abu Dhabi, United Arab Emirates. The lingerie retailer chose the Emirates for the launch of its first international store. In only a few short years, this desert country has emerged as an unlikely first port of call for retailers looking to test their brands overseas.

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