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FAO Schwarz, founded in 1862 by German immigrant Frederick August Otto Schwarz in Baltimore, has reigned for decades as the premier retailer for unique toys and a pioneer of "entertainment retail," the idea that a store could be an experience for its customers.

agence france-presse/Getty images FAO Schwarz, founded in 1862 by German immigrant Frederick August Otto Schwarz in Baltimore, has reigned for decades as the premier retailer for unique toys and a pioneer of "entertainment retail," the idea that a store could be an experience for its customers.

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