Super Bowl ads keep it light by using nostalgia and stars
This photo provided by Rakuten Rewards shows Alicia Silverstone in a scene from Rakuten Rewards 2023 Super Bowl NFL football spot. Big name advertisers are paying as much as $7 million for a 30-second spot during the big game on Sunday, Feb. 12, 2023. In order to get as much as a return on investment for those million, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. (Rakuten Rewards via AP)
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