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In 2023, the Saudis dove further into sports. They are expected to keep it up in 2024

Phil Mickelson lines up a shot on the 18th hole during the first round of the Bedminster Invitational LIV Golf tournament in Bedminster, N.J., July 29, 2022. At the dawn of 2023, the specter of Saudi Arabia’s growing influence on pro golf — and sports in general — served not only as a moral conundrum for players and their fans, but also, some argued, as an existential threat to the multibillion-dollar professional-sports industry itself. Twelve months later, it's a different conversation, now virtually devoid of concern about supposed “sportswashing” and more fixed on just how rich the Saudis might make all these athletes before they’re done investing. (AP Photo/Seth Wenig, File)
Phil Mickelson lines up a shot on the 18th hole during the first round of the Bedminster Invitational LIV Golf tournament in Bedminster, N.J., July 29, 2022. At the dawn of 2023, the specter of Saudi Arabia’s growing influence on pro golf — and sports in general — served not only as a moral conundrum for players and their fans, but also, some argued, as an existential threat to the multibillion-dollar professional-sports industry itself. Twelve months later, it's a different conversation, now virtually devoid of concern about supposed “sportswashing” and more fixed on just how rich the Saudis might make all these athletes before they’re done investing. (AP Photo/Seth Wenig, File)

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