College athlete shoe deals in NIL era get stepped on by lucrative school contracts with big brands
Nebraska's Harper Murray (27) goes up to serve during the third set of a NCAA college volleyball match against Kentucky, Sunday, Sept. 17, 2023, at the Devaney Center in Lincoln, Neb. Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. It's not necessarily because she wants to; it's because the German sporting goods company is the Cornhuskers' official supplier of apparel and it requires athletes, coaches and staff to wear its products. (Nikos Frazier/Omaha World-Herald via AP)
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