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Photo show: Watch ice bucket VIPs change the nature of charity fund-raising

COLD FOR A CAUSE: Incoming freshmen (from left) Natalya Stefanovich, Victoria Good, Caitlyn Spetzer, Crystal Cosgrove and Nicole Dunn at Mount Aloysius College in Pennsylvania take the ALS ice bucket challenge. Even politicians and celebrities are getting in on the act with everyone from former President George W. Bush, actress Lindsay Lohan and former presidential candidate Mitt Romney all willingly getting doused with freezing water for the cause. In this image from video posted on Facebook, courtesy of the George W. Bush Presidential Center, former President George W. Bush participates in the ice bucket challenge with the help of his wife, Laura Bush, in Kennebunkport, Maine. The challenge has caught on with notable figures participating in the campaign to raise money for the fight against ALS, or Lou Gehrig's disease. The phenomenal success of the fundraising craze is making charitable organizations rethink how they connect with a younger generation of potential donors, specifically through social media. (AP Photo/Courtesy George W. Bush Presidential Center) This Aug. 20, 2014 photo released by NBC shows host Jimmy Fallon, left, dumping a bucket of ice water over the head of actress Lindsay Lohan as she participates in the ALS Ice Bucket Challenge on "The Tonight Show Starring Jimmy Fallon," in New York. The phenomenal success of the fundraising craze is making charitable organizations rethink how they connect with a younger generation of potential donors, specifically through social media. (AP Photo/NBC, Douglas Gorenstein) Former presidential candidate Mitt Romney took the ALS Ice Bucket challenge in a video posted to his Facebook Page. Congressman Paul Ryan (R-Wisc.), dumped the bucket of water on his former running mate. (THE MORNING CALL OUT via Associated Press)
COLD FOR A CAUSE: Incoming freshmen (from left) Natalya Stefanovich, Victoria Good, Caitlyn Spetzer, Crystal Cosgrove and Nicole Dunn at Mount Aloysius College in Pennsylvania take the ALS ice bucket challenge. Even politicians and celebrities are getting in on the act with everyone from former President George W. Bush, actress Lindsay Lohan and former presidential candidate Mitt Romney all willingly getting doused with freezing water for the cause. In this image from video posted on Facebook, courtesy of the George W. Bush Presidential Center, former President George W. Bush participates in the ice bucket challenge with the help of his wife, Laura Bush, in Kennebunkport, Maine. The challenge has caught on with notable figures participating in the campaign to raise money for the fight against ALS, or Lou Gehrig's disease. The phenomenal success of the fundraising craze is making charitable organizations rethink how they connect with a younger generation of potential donors, specifically through social media. (AP Photo/Courtesy George W. Bush Presidential Center) This Aug. 20, 2014 photo released by NBC shows host Jimmy Fallon, left, dumping a bucket of ice water over the head of actress Lindsay Lohan as she participates in the ALS Ice Bucket Challenge on "The Tonight Show Starring Jimmy Fallon," in New York. The phenomenal success of the fundraising craze is making charitable organizations rethink how they connect with a younger generation of potential donors, specifically through social media. (AP Photo/NBC, Douglas Gorenstein) Former presidential candidate Mitt Romney took the ALS Ice Bucket challenge in a video posted to his Facebook Page. Congressman Paul Ryan (R-Wisc.), dumped the bucket of water on his former running mate. (THE MORNING CALL OUT via Associated Press)

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