Ford announced it is halting production of its flagship electric truck for two months after revealing disappointing sales figures.
The company confirmed Thursday that production of the F-150 Lighting will stop Nov. 18 and resume Jan. 6.
The production pause is meant to optimize “sales growth and profitability,” the automaker said.
The pause comes after the company reported disappointing third-quarter sales. The auto giant sold 23,509 electric vehicles during the third quarter versus General Motors’ 32,095.
Ford remains close behind GM in overall electric vehicle sales this year, reporting 67,689 sold compared with GM’s 70,450.
Both companies’ EV sales stand to fall in the coming months because of increased competition. Earlier in October, Cox Automotive reported that Tesla’s Cybertruck was the third best-selling EV on the market, behind two other Tesla vehicles.
• Vaughn Cockayne can be reached at vcockayne@washingtontimes.com.
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