The Biden campaign is rolling out a TV ad set to air in battleground states during the NFL season opener Thursday.
The ad highlights the Inflation Reduction Act, which includes green energy policies and tax increases on the wealthy and corporations and caps the prices of some Medicare prescription drugs. In the ad, a narrator describes how President Biden “got to work fixing the supply chains, fighting corporate greed, passing laws to lower the cost of medicine, cut utility bills and make us more energy independent.”
The 30-second spot is part of a 16-week, $25 million ad blitz aimed at key battleground states.
Thursday’s spot will appear during a game between the Detroit Lions and Kansas City Chiefs, airing in the Lions’ home state of Michigan as well as the swing states of Georgia, Arizona, Pennsylvania, Wisconsin and Nevada.
The ad promotes the nation’s low unemployment rate and a slowing of inflation, which rose in July to 3.2% but is down from a year-over-year high of 9.1% in 2022.
“President Biden led an unprecedented economic recovery and is overseeing a historic legislative agenda that is creating good-paying jobs across the country, lowering costs for hardworking Americans, and bringing manufacturing back to the United States,” Michael Tyler, communications director for the Biden campaign, said.
The ad launch comes amid poll numbers that show voters are not enthusiastic about another Biden term.
A new poll by The Wall Street Journal found that 73% of voters think Mr. Biden is too old to run for reelection, and most overwhelmingly disapprove of how he is handling the economy, China, inflation, the border, infrastructure and the war in Ukraine.
The president has suffered consistently low approval ratings. Just 39% of voters hold a favorable view of him. Mr. Biden scores the most favorably with voters on job creation, where an equal number of voters, 47%, approve and disapprove of his efforts.
• Mallory Wilson can be reached at mwilson@washingtontimes.com.
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