Trump needs slogan shake-up

OPINION:

With multiple indictments costing former President Donald Trump $21.6 million in legal fees this year (and that cost likely to skyrocket should these indictments go to trial), it’s been reported that billionaire Charles Koch’s conservative group has raised $78 million to try to block Mr. Trump from the GOP nomination.

Despite a commanding 37-point lead in the Republican primary polling, Mr. Trump is under fire from all sides, and it’s only likely to intensify should he secure the Republican nomination.

That would put him at a disadvantage in the general election. 

So what can Mr. Trump do to survive this legal onslaught while putting running a general election campaign in which the mainstream media will do all it can to stop him from getting his message out?

The answer, I believe, lies in the closing moments of Sean Hannity’s April 6 prime-time Fox News show, in which Mr. Hannity unveiled a red cap emblazoned with Trump’s distinct hairstyle and the words “Survive ’Til ’25.”

It left the conservative powerhouses dumbfounded and speechless.

With Trump supporters tired of their outdated “Make America Great Again” gear, what if Mr. Trump were to pivot over to this new slogan, a version of one he coined in the early 1990s during a real estate recession (“Survive ’Til ’95”)?

He could challenge his rabid fan base to show solidarity with him by making a $100 donation to get a “Survive ’Til ’25” hat and bumper sticker.

I believe this cross-marketing idea would catch fire from sea to shining sea within the MAGA nation and raise multiple billion dollars for
the Trump campaign, obliterating all other candidates and Koch-like resistance.

“Survive ’Til ’25” is not just a campaign slogan, but a battle cry.

EUGENE R. DUNN

Medford, New York