Tom Brady is getting into the NIL game.
The seven-time Super Bowl champion announced on social media Thursday that he’s partnering with nine college athletes via name, image and likeness deals for his new apparel line.
Among those Brady signed are Michigan quarterback Cade McNamara, Georgia wide receiver George Pickens and Jackson State quarterback Shedeur Sanders — son of Tigers head coach Deion Sanders.
Starting this past summer, college athletes are able to profit off their name, image and likeness, and the NIL deals have already shaken up the sports world.
I’m proud to partner with our lineup of NCAA and newly drafted athletes for the first @bradybrand campaign launching on January 12th, 2022 pic.twitter.com/ZiJdPmMXwD
— Tom Brady (@TomBrady) December 16, 2021
The Tampa Bay signal caller’s new clothing line, which is called “Brady,” is set to launch Jan. 12.
• Jacob Calvin Meyer can be reached at jmeyer@washingtontimes.com.
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