The Washington Capitals announced a season-long partnership to make Capital One the team’s official helmet entitlement partner, replacing the Capitals’ logo with the financial corporation’s symbol on both sides of the helmet.
The Capital One decal is 2.25 inches by 3.75 inches and will be featured for home and away games, as well as during the playoffs and the team’s practices. Capital One acquired the naming rights for Washington’s stadium in 2017.
“Monumental Sports & Entertainment has a long-standing relationship with Capital One, and we are thrilled to add a valuable piece of real estate to their portfolio as the Capitals helmet entitlement partner,” Monumental Sports & Entertainment President of Business Operations and Chief Commercial Officer Jim Van Stone said in a release. “We are excited to further grow our relationship with Capital One through a unique, first-of-a-kind opportunity in hockey that greatly showcases the brand across local, national and international audiences.”
#ALLCAPS 🤝 @CapitalOne
— Washington Capitals (@Capitals) December 22, 2020
The Washington Capitals have announced Capital One as the team’s season-long official helmet entitlement partner with the placement of the company’s branding on the team’s helmet.
Full Details: https://t.co/CWgaSNDsaF pic.twitter.com/FwUqP2Xa5R
The Capitals were one of three NHL franchises to announce an official helmet sponsor Tuesday. The New Jersey Devils announced Prudential Financial’s logo would be affixed to their helmets, and the Nashville Predators added a Bridgestone decal.
The NHL approved helmet ads this week, and TSN reports the league hopes to raise $15 million by selling those ads — with some teams making as much as $1 million while others might draw far less. TSN reported the move was made to counteract some of the losses the league will face without fans in the stands.
• Andy Kostka can be reached at akostka@washingtontimes.com.
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