CHARLOTTE, N.C. — Kyle Larson’s racial slur cost him his two primary NASCAR supporters. It likely will cost him his job soon.
McDonald’s and Credit One Bank ended their sponsorship of Larson on Monday, a day after he used the N-word during a live stream of a virtual race. The decision came hours after NASCAR and Chip Ganassi Racing suspended Larson indefinitely, his team doing so without pay.
Without funding from McDonald’s and Credit One Bank, Ganassi seemingly will be forced to dump Larson in favor of a different driver.
“We were extremely disappointed and appalled to hear about this incident,” McDonald’s USA said in a statement. “The comments made by Kyle Larson are insensitive, offensive and not reflective of our inclusive values and will not be tolerated.”
McDonald’s has partnered with CGR for nearly a decade and sponsors the team’s No. 42 Chevrolet in the Cup Series. Ending its relationship with Larson would make it next to impossible for Ganassi to stick with Larson behind the wheel.
Ross Chastain would be a likely replacement. Chastain is a Ganassi development driver who has been on loan to Roush Fenway Racing as an injury fill-in for Ryan Newman.
NASCAR ordered Larson, who is half Japanese, to complete a sensitivity training course before he can be eligible for reinstatement.
Larson apologized in a video posted on his social media accounts.
“I made a mistake, said the word that should never, ever be said,” Larson said. “There is no excuse for that. I wasn’t raised that way. It is just an awful thing to say. I feel very sorry for my family, my friends, my partners, the NASCAR community and especially the African-American community.
“I understand the damage is probably unrepairable and I own up to that. But I just want to let you all know how sorry I am and I hope everyone is staying safe during these crazy times.”
Larson was competing in an iRacing event Sunday night when he appeared to lose communication on his headset with his spotter. During a check of his microphone, he asked his spotter, “You can’t hear me?” That was followed by the N-word. The slur was directed at his spotter, who is white.
“The words that he chose to use are offensive and unacceptable,” Chip Ganassi Racing said. “As of this moment, we are suspending Kyle without pay while we work through this situation with all appropriate parties.”
Larson also was suspended indefinitely by iRacing for “offensive and inappropriate” language, but more significant damage to Larson’s future could come from sponsors.
Credit One Bank denounced Larson’s “highly offensive language” at first and dumped the driver altogether three hours later. McDonald’s followed suit.
Chevrolet suspended its personal services relationship with Larson “as we do not tolerate this behavior.”
One secondary sponsor, Plan B Sales & Marketing, backed Larson, saying “we know he is an awesome young man that made a mistake and we are going to stand behind him 100% and help any way we can.”
Larson, whose grandparents spent time in an interment camp in California during World War II, climbed from short-track racing into NASCAR through its “Drive for Diversity” program. He is the only driver of Japanese descent to win a major NASCAR race.
“NASCAR has made diversity and inclusion a priority and will not tolerate the type of language used by Kyle Larson during Sunday’s iRacing event,” NASCAR said in a statement. The stock-car body added that its conduct guidelines are clear and it will enforce them to “maintain an inclusive environment for our entire industry and fan base.”
NASCAR in 2013 suspended Xfinity Series driver Jeremy Clements for using the same word Larson used while Clements was speaking to a reporter. Clements was reinstated after completing a sensitivity training course and still competes.
Larson is the second driver in a week to draw scrutiny while using the online racing platform to fill time during the coronavirus pandemic.
Bubba Wallace one week earlier “rage quit” an official NASCAR iRacing event televised live nationally, and his sponsor fired him immediately. Wallace had been wrecked, and, fed up, quit the game and admitted it was out of anger on Twitter. Blue-Emu, a topical pain reliever who had sponsored Wallace for the virtual race and has an association with him for real, then fired Wallace in a reply to his tweet.
Larson was parked during the race Wallace quit a week earlier by iRacing officials for intentionally wrecking another driver.
Larson, in his seventh full season racing at NASCAR’s top Cup level, is in the final year of his contract with Chip Ganassi Racing. He was at the top of the list of a crowded free-agent field when the circuit was suspended four races into the season as sports stopped during the coronavirus crisis.
NASCAR quickly pivoted to create an iRacing league of virtual racing that has engaged viewers and set records for esports television viewership. One of the draws of the platform is that drivers can link into one another on a live stream, where they banter, argue, make jokes and discuss the racing. Fans can eavesdrop through the gaming app Twitch.
Larson used the slur during a race for fun against drivers from various series. The event was not part of NASCAR’s official series.
Drivers in the chat immediately reacted to Larson’s use of the slur, with one alerting him, “Kyle, you’re talking to everyone, bud.” Others were in disbelief.
Larson has six career Cup wins and finished a career-best sixth in the standings last season. He is 27 and the married father of two young children.
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