Mastercard says it’s one step closer to “unconditional acceptance” of LGBTQ community with the addition of a “True Name” feature on cards.
Transgender and nonbinary Mastercard customers will no longer have to explain discrepancies between their legal name and their “true” name.
The move was applauded this week by GLAAD.
“The implementation of Mastercard’s True Name feature is a crucial step forward in helping to reduce these risks by allowing trans, non-binary and gender non-conforming people to have financial products that accurately reflect who they are,” said Scott Turner Schofield, a trainer with the group’s Media Institute, PYMTS.com reported Friday. “This new feature is a strong example of how companies can respond positively to customer feedback and ensure that their policies and products reflect a commitment to diversity, inclusion, and acceptance.”
Cheryl Guerin, Mastercard’s executive vice president of marketing and communications, said the company is “thrilled” to forward a key value of “unconditional acceptance.”
“We are continuing to call on the industry to help us ensure that each and every person’s financial products can reflect their true identity,” she said.
The commerce website noted that BMO Harris will start a similar feature for its ATM and debit cards in December.
• Douglas Ernst can be reached at dernst@washingtontimes.com.
Please read our comment policy before commenting.