Target, Pepsi and T-Mobile are among the most egregious supporters of family unfriendly television programs, according to an end-of-the-year list from a leading TV watchdog.
The Parents Television Council released a “Best and Worst TV Advertisers” list this week, highlighting companies — such as Walmart, Dairy Queen and Coca-Cola — that frequently buy advertising time on family-friendly television programs.
Shows that are among the worst offenders for graphic sexual and violent content are NBC comedy “I Feel Bad,” Fox reality show “Paradise Hotel” and MTV’s “Video Music Awards,” a spokeswoman for the group said.
Programs that the group considers family-friendly include NBC talent competition “America’s Got Talent,” ABC reality show “Shark Tank” and CBS comedy “Young Sheldon.”
“We applaud those companies for supporting families, and we want to show our support in return,” said PTC Program Director Melissa Henson. “Of note, Wendy’s is on our Best List after being on our Worst List for a number of years.”
Other advertisers to make the “Worst List” include Subway, Subaru and Microsoft. Among those notching spots on the “Best List” are Smuckers, Apple and Verizon.
Advertising seen on TV-G rated programming score substantially higher in generating attention and purchase intent, according to a 2016 study from Scripps Networks Interaction and UP TV, rather than commercials appearing on programs with TV-14 and TV-MAG ratings.
• Christopher Vondracek can be reached at cvondracek@washingtontimes.com.
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