Burger King is introducing a plant-based burger in Europe. But it’s not the Impossible Whopper that’s been a hit with U.S. customers.
Instead, a Dutch company called The Vegetarian Butcher will supply the new soy-based Rebel Whopper. It will go on sale Tuesday at 2,400 restaurants across Europe.
The Impossible Whopper - made by California-based Impossible Foods - attracted many new U.S. customers to Burger King when it debuted this spring. It’s now available nationwide, and Burger King is testing a kids’ version and other options.
But the Impossible burger hasn’t been approved for sale in the European Union because it contains genetically modified ingredients.
A spokesman for the Dutch government confirmed that Impossible Foods submitted an application last month and is awaiting a ruling from the European Food Safety Authority.
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