By Douglas Ernst - The Washington Times - Monday, July 22, 2019

Macy’s will no longer sell humorous plates with “mom jeans” portions marked off due, in large part, to a complaint by a California podcaster.

All it took for the iconic retail store to reverse course over the weekend on one of its products was an angry tweet by a “blue-checked” user and like-minded individuals.

Alie Ward from Los Angeles said plates with “mom jeans,” “favorite jeans,” and “skinny jeans” portions were unacceptable — and executives agreed.

“How can I get these plates from @Macys banned in all 50 states?” Ms. Ward, a correspondent for the CBS series “Innovation Nation,” asked Sunday. 

“Hi, Alie — we appreciate you sharing this with us and agree that we missed the mark on this product,” Macy’s official account responded. “It will be removed from all STORY at Macy’s locations.”

“I appreciate that; thanks for hearing and taking the feedback,” Ms. Ward replied. “Side note: if the surplus stock winds up in TJ Maxxs and Marshalls and Ross stores across America I’m gunna [sic] lose it again.”

Feedback was not entirely positive.

“Macy’s caves to the Wokeness Brigade, yanks these problematic dinner plates from stores [pic],” the social media aggregator Twitchy responded Monday.

Some responses on Twitter include:

  • “Macy’s continues to show “WOKE” weakness. Such cowardice.”
  • “If you don’t want it, don’t buy it. @alieward and the likes are insufferable authoritarians.”
  • “This is ridiculous. Some people still have a sense of humor and can live their life unoffended by crockery. No longer shopping at @Macys if they’re going to bend to this nonsense.”
  • “At this point, the entire economy of the USA is catered toward a couple dozen bored nags on Twitter.”

“’Banned’ was hyperbole,” Ms. Ward eventually responded. “I just think this logic is flawed, harmful & people shouldn’t make money off of making women feel bad —  but Macy’s agrees and is pulling them. General sidenote: speak up for others, contact your reps & vote in local, state & national elections k thanx.”

• Douglas Ernst can be reached at dernst@washingtontimes.com.

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