Along with authoring a successful book, creating several nonprofit interest groups and crafting a carefully calibrated series of public speaking engagement, former Vice President Joe Biden is also carefully maintaining his image as a cheerful, capable, blue-collar kind of guy.
As a potential presidential hopeful, Mr. Biden currently leads most opinion polls as the candidate of choice for Democrats. But he doesn’t want to be known as a “former” anything, according to a New York Times analysis of Mr. Biden’s emerging campaign strategy.
“When officials at the University of Utah invited Joseph R. Biden Jr. to speak there in December, Mr. Biden’s representatives listed a number of requirements for the appearance,” The Times noted in its report. “His booking firm, Creative Artists Agency, said the school would need to fly Mr. Biden and his aides to Salt Lake City by private plane. It would have to buy 1,000 copies of his recent memoir for distribution to the audience. There would be no insertion of the word ’former’ before ’vice president’ in social media promotions.”
• Jennifer Harper can be reached at jharper@washingtontimes.com.
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