Rush Limbaugh says Gillette’s widely panned spot on “toxic masculinity” provides the American public a sterling example of left-wing ideology in practice.
The man behind “the golden EIB microphone” told millions of radio listeners this week that Procter & Gamble, the razor maker’s parent company, bet on “militant feminism” — and lost.
His commentary comes one day after “We Believe: The Best Men Can Be” generated over 440,000 “dislikes” on YouTube and a torrent of negative feedback.
“The people putting together the marketing plan, the advertising plan are themselves the same age-group being targeted,” Mr. Limbaugh said. “They, of course, are the product of a bunch of ill-education and political correctness that they have been indoctrinated with while at college.”
“What’s actually happening is that masculinity is being drummed out of the Millennial and Gen Y, I think it is, the generation after them, of these cultures,” he continued. “Militant feminism on the march, a bunch of angry women blaming men for their overall unhappiness now taking it out on men at large for their own unhappiness. And they’re just gonna end up making everybody miserable, which is a hallmark trait of liberalism.”
The ad, which features footage of liberal pundit Ana Kasparian of “The Young Turks,” takes men to task for a variety of issues related to the #MeToo movement.
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“We can’t hide from it. It’s been going on for far too long. We can’t laugh it off,” a narrator says of sexist behavior.
Mr. Limbaugh countered that the premise — a staggering population of men, in general, are socially dysfunctional — is one that logically springs forth from indoctrinated “liberals or progressives or socialists or communists.”
“This is who they are, and this is what they think,” the conservative said. “They think that they are reaching a majority of people. This is what’s frightening to me … It goes against the grain of every and sales premise that there is. And yet this is people who think they’re doing the right thing. I guarantee you these people have been educated to believe that America is a hellhole, that America is a hotbed of racists and bigots and homophobes, anti-women, anti-gay, you know the phrase.”
“They now occupy these positions of influence and power from one corporate entity to the next, a business, an advertising agency, marketing firms, what have you,” he added. “And they think they’re doing the right thing … It’s another great in a long line of great illustrations of the actual corruption of culture and society, education, and thinking that progressivism or liberalism brings.”
• Douglas Ernst can be reached at dernst@washingtontimes.com.
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