By Associated Press - Monday, September 17, 2018

TRENTON, N.J. (AP) - New Jersey Gov. Phil Murphy says he’s pushing for a new rule to protect the state’s investors.

The Democrat said in a statement Monday his administration will pursue a regulation to impose a fiduciary duty on broker-dealers.

Murphy says most consumers assume that financial professionals are required to give unbiased advice but that’s not the case under federal rules.

Only investment advisers carry such a duty, but broker-dealers do not.

The freshman governor says most investors don’t realize broker-dealers often get undisclosed financial benefits for steering clients toward particular investments.

Murphy says he’s pushing for the rule in response to the Trump administration’s dismantling of a fiduciary obligation that originated with Barack Obama’s White House.

There are about 2,120 broker-dealers, plus 205,000 of their agents registered in the state.

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