Bud Light releases T-shirts honoring Capitals’ beery celebrations

You’ve never seen a commemorative T-shirt quite like this.

Bud Light is giving away Washington Capitals shirts at bars in the D.C. area this week ahead of the Capitals’ game Wednesday, a Stanley Cup Final rematch against the Vegas Golden Knights. When the Capitals won that series for the first Cup in franchise history, everyone saw the partying that commenced, including T.J. Oshie lifting his sweater over his head and chugging a beer through the fabric at the parade:

T.J. Oshie is on top of the world pic.twitter.com/eB866UXJEN

— Sports Illustrated (@SInow) June 12, 2018

So Bud Light decided to print “Let’s Go Caps” on the inside of their shirt, so it can only be seen if fans follow suit and “do an Oshie”:

.@Capitals fans, there’s nothing quite like pulling a championship jersey over your head and drinking a Bud Light through it. A close second, you can pull this shirt over your head and take a drink of Bud Light through it! Pick yours up at bars during this week’s rematch game. pic.twitter.com/9EEYmEyX9T

— Bud Light (@budlight) October 8, 2018

The Capitals winger said at last month’s team media day that he keeps hearing requests to chug through his shirt, even months after the Cup was won.

“It’s happened a lot. I’ve told probably 90 percent of the people, ’No, I’m good,’” Oshie said.

It’s not Bud Light’s first sports-centered gimmick this year. They placed fridges of free Bud Light in select Cleveland bars that would only be unlocked when the Browns finally broke their infamous losing streak — which they did in Week 3 of this season.