A pregame concert and a halftime marching band show are some of the distinct elements coming to this Sunday’s game between the Washington Redskins and long-hated rival Dallas Cowboys.
Country music duo LOCASH will play a pregame concert in Lot A outside FedEx Field as part of the “Pepsi Tailgate Tour,” and the Howard University Showtime Marching Band will perform at halftime.
The franchise has dubbed it “Burgundy Week” and will be promoting it with the hashtag #BeatDallas. The Redskins will give away two tickets to the game to 10 fans who post the “most passionate” video messages:
It’s Burgundy Week, let’s get hyped!
— Washington Redskins (@Redskins) October 16, 2018
Use #BeatDallas to share your video message with Redskins Nation. The ten most passionate fans will be rewarded with a pair of tickets to Sunday’s game!
More info » https://t.co/fwQbRw0UOM pic.twitter.com/mcAzgPw5Kv
It’s the first division game the Redskins will play in 2018, and Cowboys fans are sure to be represented in Landover, Maryland, as well.
“We want our fan base to come to FedExField amped up and ready to cheer on our team for the biggest home game of the season so far,” Redskins chief marketing officer Steve Ziff said in a press release. “It’s our first divisional game, and it’s against our storied rivals. We need our fans now more than ever.”
The Redskins have caught some flack for the unceremonious end of their “sellout streak” this year. Only 57,013 fans attended the home opener against the Indianapolis Colts, and after an announced sellout of 82,000 for Week 3 against the Green Bay Packers, Week 6’s figure was back down to 60,482, according to Pro Football Reference.
• Adam Zielonka can be reached at azielonka@washingtontimes.com.
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