SEATTLE (AP) - British billionaire Richard Branson has spoken out against Alaska Airlines’ decision to retire the Virgin America brand.
The Seattle Times reports (https://bit.ly/2obdL0j) Branson called Alaska’s move “baffling” on Monday, after the airline announced last week it would drop the Virgin America name and logo by 2019 as part of its merger with Virgin America.
The Virgin Atlantic founder’s comments came Monday after he flew in to the Seattle-Tacoma International Airport to celebrate Virgin Atlantic’s entrance into the Seattle market.
Branson said it seems like Alaska Airlines is going to “rip the heart out of” the brand.
The airline said it needed to operate under one name for consistency and efficiency.
Branson will also be in Seattle on Tuesday to participate in Virgin Atlantic’s “Business Is an Adventure” private event series.
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Information from: The Seattle Times, https://www.seattletimes.com
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