Pretty soon, you too could go to bed with Tom Brady every night.
The New England Patriots quarterback is featured in new advertisements by Maryland-based apparel company Under Armour for its new “Athlete Recovery Sleepwear.”
Under Armour unveiled the sleepwear, and a sleep-tracking app, at the 2017 Consumer Electronics Show in Las Vegas. The CES runs through Sunday.
The sleepwear, retailing between $80 and $100, contains bioceramic particles “that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster” according to the company, the Baltimore Sun reported.
The technology “helps your body recover faster, promotes better sleep, reduces inflammation, and regulates cell metabolism,” Under Armour says on its website.
For his part, Mr. Brady is sold on the gadgety PJs, saying a good night’s rest is vital to an athlete’s performance.
“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program,” he said in a statement, according to the Sun.
• Ken Shepherd can be reached at kshepherd@washingtontimes.com.
Please read our comment policy before commenting.