If you’re a white collar worker at Kraft Heinz, partying late on Super Bowl night is an easier call this year.
Salaried employees at the packaged foods company will get the Monday after the NFL championship game off as a paid vacation day, Bloomberg News reported Wednesday.
Although the company isn’t disclosing the price tag for the gimmick, Bloomberg noted that the Heinz is foregoing any Super Bowl ads this year, the going rate for which are $5 million.
The gridiron classic is a revenue bonanza for snack-food makers. A survey published by The Nielsen Company last year found that in the week leading up to the big game, Americans spend $90.8 million on nuts and $4.9 million on tater tots, ABC News reported on Feb. 3, 2016. Pittsburgh-based Kraft Heinz happens to packages both products under the Planters and Ore-Ida brands, respectively.
Employees at the company’s factories, however, aren’t so lucky. Kraft Heinz plants in Chicago and Pittsburgh will still be operating as usual on Monday, Feb. 6, Bloomberg said.
Despite sharing a name, there is no connection between Kraft Heinz and New England Patriots owner Robert Kraft.
• Ken Shepherd can be reached at kshepherd@washingtontimes.com.
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